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Brown Bagging Your Way to Savings

Today’s post is written by Mike Collins of http://savingmoneytoday.net as part of the Yakezie Blog Swap in which bloggers were asked to share their best day to day money saving tip.

Do you buy lunch at work every day? Have you ever actually sat down and added up how much money you’re spending?

I did once…and I almost fell out of my chair when I saw how much I was spending!

Back in the day I used to buy lunch at the office almost every single day. It certainly didn’t seem like I was spending much. A chef salad here, a cheese steak and fries there. But every day I was spending about 7 dollars and change. That’s $35 a week, which adds up to a whopping $1820 over the course of a year!

I started thinking about all the things I could do with that extra $1820, like paying off some of our debt, increasing my 401k contributions(ed: but staying with your 401k contribution limits, of course!), picking out a new big-screen tv, or enjoying an extended family vacation at Walley World.

I immediately starting bringing my lunch to work 4 days a week (I do treat myself once a week) and I’ve been saving money ever since.

Now I know what you’re thinking. It costs money to bring lunch from home too right?

Yes, of course it does…but nowhere near as much as eating out every day. Let’s do some basic math to prove the point. Say you swing by the grocery store to buy some ham and cheese so you can make sandwiches for the week. You pick up a half pound of ham for $3 and a half pound of cheese for $2. A loaf of bread on sale runs you another $2. That means you just spent $7 for a week’s worth of lunches. Even if you only bring lunch 4 days a week you’ve still saved yourself $21. That’s over $1000 a year!

And here’s a tip to save even more: If you have extra food from dinner, just bring the leftovers for lunch the next day. We always try to make just a little bit extra so I can have free lunch the next day.

So the next time you’re sitting around complaining that you don’t have enough money for so and so, think about how much money you are spending every day on lunch, or coffee, or cigarettes, etc. You might just find that you have plenty of money after all if you just shift your priorities a bit.

Debt Burnout

Finance

You’ve got a budget. You’ve got a debt repayment plan. You’ve been paying off your debt. You’ve even paid off a few of your smaller debts. Now you’re staring down the barrel of your big debts: your mortgage, a $30,000 credit card, maybe a car payment. You’re looking at months of payments with no quick wins; no more watching your debts die every few months. You’re in the middle of a very long slog.

All of the easy milestones have been reached and the next one is a year or more away. This is when debt repayment gets hard. How can you avoid getting burnt out doing the same thing, month after month, with no major visible progress?

1. Keep your eye on the prize. Try focusing on the end result, while ignoring the time it takes to get there. Do you have a reward planned for when you pay off your debt? If not, consider that to be your new shining goal-post. My wife and I plan on taking an Alaskan cruise when our debt is repaid.

2. Ignore the prize. If #1 doesn’t work for you, try focusing on just the current month’s progress. How much did you pay off this month? Was it more than last month?

3. Make micro-goals. Try breaking the long slog into bite-sized pieces. How fast can you pay off the next $1000? How many months will it take to pay off that TV you bought last year? Sometimes, meeting a smaller goal can make the whole works feel like it’s going by faster.

4. Take a snowball vacation. For just one month, take every dollar you would normally apply to your debt–except your required payments–and have some fun with it. Take a weekend trip, have a fancy dinner, or pick up that video game system you’ve been eying. Something. Anything to take your mind off of your repayment plan for a while. Be careful not to make this a habit or you will never get out of debt.

5. Start a blog to share your pain.

A debt snowball is a long, intense process. If you’re not careful, you can burn out and let the whole thing collapse. How do you avoid burnout?

Sunday Roundup: Reddit Rocks

Misc

Friday was my biggest traffic day, ever. Mike‘s guest post, Brown Bagging Your Way to Savings, went slightly nuts on reddit. For a few hours, it was in the top 10 on the front page, generating more traffic every half hour than I normally see in a day. That was fun.

In other news, my kid is in the #2 slot for wrestling the heavyweight slot on his wrestling team.

30 Day Project Update

This month, I am trying to establish the Slow Carb Diet as a habit. At the end of the month, I’ll see what the results were and decide if it’s worth continuing. For those who don’t know, the Slow Carb Diet involves cutting out potatoes, rice, flour, sugar, and dairy in all their forms. My meals consist of 40% proteins, 30% vegetables, and 30% legumes(beans or lentils). There is no calorie counting, just some specific rules, accompanied by a timed supplement regimen and some timed exercises to manipulate my metabolism. The supplements are NOT effedrin-based diet pills, or, in fact, uppers of any kind. There is also a weekly cheat day, to cut the impulse to cheat and to avoid letting my body go into famine mode.

I’m measuring two metrics, my weight and the total inches of my waist , hips, biceps, and thighs. Between the two, I should have an accurate assessment of my progress.

Weight: I have lost 25 pounds since January 2nd. That’s 3 pounds since last week. 17 more to meet my goal for February.

Total Inches: I have lost 14 inches in the same time frame, down 2.5 since last week.

Best Posts

J. Money has launched an awesome new project called Love Drop. Once a month, they go make a huge difference in someone’s life. Wise Bread interviewed them yesterday.

Tip: Use the word “solved” in a google search to find the answers to tech problems.

If OMG and Awesome got drunk and made a baby with Optimus Prime, Arnold Schwarzenegger and Cobra Commander’s nastiest fantasies, the offspring wouldn’t be this good. Holy crap. Major cheese alert.

Q. Why do some business lobby hard for excessive regulation in the name of protecting the environment or forcing people into decisions they disagree with, only to turn around and lobby for waivers to those regulations once they are passed? A. Because it’s not about the environment or health or giving-a-crap. It’s about the money. When an established company pushes for regulations, it’s to keep upstarts from entering the market. Regulations add barriers to entry. Anybody who’s trying to force you to do something for your own good has a product to sell to meet that “need”.

LRN Timewarp

This is where I review the posts I wrote a year ago. Did you miss them then?

Have you ever given any thought to the idea that debt is a social disease? It’s taboo, you usually didn’t do anything nice to get it, and it’s hard to get rid of.

In case I haven’t made it obnoxiously clear, I’m more than a bit of a geek. The post I wrote about D&D and personal finance should make it more obvious.

Carnivals I’ve Rocked and Guest Posts I’ve Rolled

Medical Costs and Choices was included in the Festival of Frugality.

How to Save Money On Anything was included in the Carnival of Personal Finance.

Mike from http://savingmoneytoday.net presented Brown Bagging Your Way to Savings, which is the post that went kinda nuts on reddit. He also hosted my post, Resisting Temptation.

Thank you! If I missed anyone, please let me know.

Get More Out of Live Real, Now

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You can subscribe by RSS and get the posts in your favorite news reader. I prefer Google Reader.

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You can ‘Like’ LRN on Facebook. Facebook gets more use than Google. It can’t hurt to see what you want where you want.

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You can send me an email, telling me what you liked, what you didn’t like, or what you’d like to see more(or less) of. I promise to reply to any email that isn’t purely spam.

Have a great weekend!

Making Extra Money Part 3: Product Selection

Finance

When you’re setting up a niche site, you need to monetize it. You need to have a way to make money, or it’s a waste of time.

There are two main ways to do that: AdSense or product promotion. To set up an AdSense site, you write a bunch of articles, post them on a website with some Google ads, and wait for the money to roll in.

I don’t do that.

I don’t own a single AdSense site and have never set one up. This article is not about setting up an Adsense site.

My niches site are all product-promotion sites. I pick a product–generally an e-book or video course–and set up a site dedicated to it.

Naturally, picking a good product is an important part of the equation.

The most important part of product selection is that the product has an affiliate program. Without that, there’s no money to be made. There are a lot of places to find affiliate programs. Here are a few:

Amazon. If you don’t live in one of the states that Amazon has dropped in retaliation for passing laws that attempt to circumvent the Supreme Court’s ruling on collecting sales tax, you can sign up as an associate and collect a commission on every referral you send that turns into a purchase. That means you have a lot of product to choose from. Unfortunately, your commission is small, so you need to promote fairly expensive products to get a decent return. On the other hand, people trust Amazon, so that’s one less hurdle to making a sale.
Commission Junction. These are the people managing affiliate programs for a large number of credit cards and banks. If you’ve opened an account with INGDirect through one of my links, I got a commission for the referral. (Thank you!) They have a lot of other products, too.
e-Junkie. This one is a popular distribution system for bloggers. It’s likely that, if you’ve bought an ebook from a blogger, e-Junkie handled the fulfillment process. A lot of the products available there have an affiliate program, but that is up to the owner of the product.
ClickBank. My favorite. This is one of the largest affiliate networks specializing in electronic products, whether that’s membership sites, ebooks, or video courses. Commissions are good, often 50-75%. They also offer a 60 day guarantee of every product sold through their site, which helps soothe the wary customer. This is the site I’ll be using for this series.

The first thing you need to do is sign up for whichever program you intend to use.

If you’re not going with Clickbank, feel free to skip ahead to the section on keyword research.

Once you are signed up and logged in, click on the “Marketplace” link at the top of the screen.

From here, it’s just a matter of finding a good product to sell. Here are the niches we’re going to be looking for:

Back pain
Bankruptcy
Conflict resolution at work
Detox diets
Fat kids
Foreclosure avoidance
Job hunting
Weddings
Writing sales copy

I’m going to look for one or two good products in each niche. When that’s done we’ll narrow it down by consumer demand.

For now, go to advanced search.

Enter your keyword, pick the category and set the advanced search stats. Gravity is the number of affiliates who have made sales in the last month. I don’t like super-high numbers, but I also want to make sure that the item is sellable. Over 10 and under 50 or so seems to be a good balance.

The average sale just ensures that I’ll make a decent amount of money when someone buys the product. I usually aim for $25 or more in commissions per sale. Also, further down, check the affiliate tools box. That means the seller will have some resources for you to use.

This combination will give us 36 products to check out for back pain, unfortunately, none of the results are for back pain products. After unchecking the affiliate tools and setting the gravity to greater than 1, I’ve got 211 results. Sorting by keyword relevance, I see three products, two of which look like something I’d be interested in promoting. One has a 45% commission, the other is 55%. The X-Pain Method has an initial commission of $34 and claims a 5% refund rate. Back Pain, Sciatica, and Bulging Disc Relief pays $16, which will make it a potentially easier sale. I’ll add both to the list for further research.

I’m not going to detail the search for the rest of the niches. That would be repetitive. You can see my selections here:

Back pain – X-Pain Method; Back Pain, Sciatica, and Bulging Disc Relief
Bankruptcy – I’m dropping this one from the list. It’s too complicated and deserves an attorney. I don’t know enough about the topic to make sure it is up to date.
Conflict resolution at work – Management Training: By the Book; Anger Management for the 21st Century
Detox diets – Master Cleanse Secrets: 10 Day Diet; Master Cleanse Insider; Eating for Energy: Raw Food Diet for Weight Loss
Fat kids – I’m dropping this one, too. A kid’s health is too important. I don’t want to sell a dangerous or unethical product.
Foreclosure avoidance – How to Stop Foreclosure in 7 Days Flat; Foreclosure Defense Secrets
Job hunting – Guerrilla Resumes; Amazing Cover Letters
Weddings – All Types of Wedding Speeches; The Master Wedding Planning Guide; Amazing Wedding Planning
Writing sales copy – Instant Swipe File; Ad Copy Creator Pro; How to Write Killer Copy

Now we’re going to go through a few steps for each of these products.

The Sales Page

We need to make sure the sales page doesn’t suck. If the site doesn’t work, is hard to read or navigate, has a hard-to-find order button, or just doesn’t look professional, it’s getting cut.

Raw Foods is eliminated. The sales video is horrible and the order link is at the bottom of several screens worth of nothing. It’s a crap site.
The 7 day foreclosure-avoidance product is out. Site’s down today. I want reliability.
Management Training By The Book is out. I don’t like typos on the sales page, especially in the page title.

The Email List

If it has an email subscription form, we’ll need to subscribe, then double-check to make sure our affiliate information isn’t getting dropped in the emails. If it is, the seller is effectively stealing commissions. In the interest of time and laziness, I’m going to eliminate anyone pushing for an email subscription. It’s harder–and time-consuming–to monitor that. On of my niche site had a seller completely drop their product. Instead, they pushed for email subscriptions so they could promote other products as an affiliate. Absolutely unethical.

Wedding speeches is eliminated for throwing a mandatory email entry into the order process. There’s no guarantee they are up to anything shady, but I’m taking the simple route.

Checkout and Credit

Finally, we’re going to visit the checkout page. You need to do this from every links in the newsletter and the links on the sales page, just to make sure you’ll get your money.

The way to tell who’s being credited is to look at the bottom of the order page, under the payment information. It should say [affiliate = xxx] where xxxis your ClickBank ID. Anything else, and the product gets cut from the list.

When you are checking these, don’t click on every possible link at once. That confuses the cookies. Do one at a time. I tried to do it in one batch for this post and lost half of the cookies. If it weren’t for the fact that I already own one of the products and bought it through my own link and got credited, I would have been talking undeserved trash about thieving companies.

Other Factors

Sometimes, when you’re examining a product, it just doesn’t feel right. When that happens, drop it. There are millions of other products you can promote. In this case, I’m dropping the anger management program because, in my experience, angry people don’t think they are the problem. Here’s a life tip: If everyone else is a jerk, the problem probably isn’t everyone else.

Another important factor is the sales page itself. If it doesn’t make you want to buy the product, why would anyone else?
Amazing Cover Letters is eliminated because it’s too easy to overlook the buy link. If I have to hunt for it, it’s losing customers.
Amazing Wedding Planning is getting eliminated because I don’t like the sales page. The buy link is easy to overlook, and it doesn’t compel me to buy.

Now we’re down to 10 products in 6 niches. At this point, we’re comfortable with the sales pages and we know that they are crediting commissions. As it stands right now, all of the products are worth promoting.

Back pain – X-Pain Method; Back Pain, Sciatica, and Bulging Disc Relief
Detox diets – Master Cleanse Secrets: 10 Day Diet; Master Cleanse Insider
Foreclosure avoidance – Foreclosure Defense Secrets
Job hunting – Guerrilla Resumes
Weddings – The Master Wedding Planning Guide;
Writing sales copy – Instant Swipe File; Ad Copy Creator Pro; How to Write Killer Copy

We’ll make the final determination after doing some heavy keyword research in the next installment. That’s where we’ll find out how hard it is to compete.

Any questions?

Sunday Roundup: Ice Fishing

Misc

Ice Fishing in Portland, Maine — Image by Captain Kimo via Flickr

Update: Something wonky’s happening with this post. If you’re seeing it in your reader again, just ignore it.

Twenty years ago, my grandparents were living in Arizona. They went to see Grumpy Old Men in the theater and, during an ice-fishing scene, they overheard the people next to them talking about how impossible it was. You can’t walk on the ice, let alone drive there! Naturally, my grandparents corrected them.

For the uninitiated, in the land of 10,000 frozen lakes, ice fishing is an actual pastime. The ice on a lake can reach 36 inches, which is more than enough to drive on by 24 inches. Ice-fishing aficionados will drill a hole through that frozen mess, drop a line through the hole and find dinner. Last night, I went ice fishing for the first time in at least 10 years, probably 15. On the lake we were on, they actually plow roads across the ice. It sounds cold, but we were in a 20-foot fish house with a generator, a couch, and a TV. The neatest thing was the underwater radar thingy that turns ice-fishing into a video game.